Dib dib dob, have I got rubbish news for you

Is nothing sacred from agencies trying to make a quick PR buck? Check out the latest agency 'stunt' attempting to hijack news about Scouts being awarded PR badges.

From conversations with fellow flacks, it seems that these stunts only tend to have a negative impact on the perception of a PR brand. Cobblers shoes and all that, even if it is tongue-in-cheek.

Still, it'll take some to beat the strapline on GCI's ad on the back page of PR Week - "We say it best when we say nothing at all". Too right.

PR stunt